Prizm created this EVM™ Mail postcard to be sent in a targeted email campaign, inviting recipients to stop by Dornoch Medical Systems booth at the AORN Tradeshow.  Our team scripted the message, created the video, and designed the interactive EVM™ Mail postcard while still maintaining Dornoch’s brand standard.  We also included the product video that was created by Prizm, and launched the email campaign.  The final reports we provided included relevant statistics from the campaign, effectively measuring its success.  From knowing how many people open the email to how many watch the video from start to finish, Prizm’s EVM™ Mail postcards and email campaigns, are a powerful tool to measure roi.