Traditional production firms focus on creating video for traditional delivery mechanisms (TV and/or DVD). Prizm is focused on producing video for online delivery and tracking. Our products, from concept to completion are developed specifically for an online audience.
- It's expected that advertiser spending for online video will grow 71% this year.
(eMarketer, September 2006) - 54% of consumers referred a friend to a vendor found online.
(Nielsen/Net Ratings, November 2006) - Viral video marketing campaigns increase clickthrough rates by 750%.
(MarketingExperiments.com, November 2006) - Consumers are 50% more likely to be influenced by blogs and e-mails than radio or TV advertising.
(EPM Communications, April 2006) - Domain registrations reached an all-time high in the 2nd quarter of 2005 with 83.9 million.
(VeriSign, August 2005) - 75% of U.S. adults who go online say the internet has made it easier to start a business.
(Yahoo Small Business/Harris Interactive, April 2006)
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