‘ONLINE VIDEO PRODUCTION COMPANY DEBUTS MEDIA SITE™ & HUMAN HOST™ TECHNOLOGY’
PRIZM’S MEDIA SITES KEY TO KEEPING CONSUMERS LOYAL



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Traditional Press Release Format:
(Download PDF version)

Client Contact:
Prizm
816.471.1515
lori@prizmproductions.com
www.prizmproductions.com

Spokesperson:
Valerie Jennings
816.221.1040
valerie@jenningspr.net
www.jenningspr.net/blogs

Agency Contact:
Jennings Public Relations
& Advertising
816.221.1040
valerie@jenningspr.net
www.jenningspr.net/blogs


MediaSite™ Examples:

• Guardian Group
• SimpleMan Products
• Heartland Health
• Heartland Cremation
• My Blue Star

CORE NEWS FACTS:

• Prizm, an online video production agency, debuts its Web 2.0 Media Site™ and Human Host™ technology.

• Media Site™ is a social media product that transforms one-dimensional websites into a multi-dimensional web experience delivered by a Human Host™.

• Media Site™ and Human Host™ social media technology allows businesses to bypass traditional marketing and advertising outlets by electronically communicating directly with consumers.

• According to businessweek.com, a growing number of companies are turning to online video, and the word of mouth that accompanies it for everything from advertising to recruiting (“Business Goes Straight to Video,” January 2007).

• Additionally, businesses cannot afford to ignore the 73 percent of adults who use the Internet (Pew Internet & American Life Project, April 2006), the two-thirds of consumers who research products and services online prior to making a purchase (Shop.org/ Forrester Study, June 2006) and the $200 billion in Internet purchases that are expected this year (Shop.org/Forrester Study, June 2006).
SOCIAL MEDIA , ONLINE VIDEO MARKET TRENDS
AND NEWS STORIES
BOILERPLATE:

Prizm, an online video production agency, transforms one-dimensional websites into multi-dimensional Media Sites™, creating a rich entertainment experience for consumers. The agency overcomes traditional marketing limitations by reaching large volumes of consumers online without printing, mailing and packaging expenses. Electronic Video Messages (EVM) utilize a tracking and measurement component that allows companies to monitor ROI for marketing, public relations and advertising campaigns.